Microsoft Advertising SDK: Windows Phone - number of requests -


sorry "bad" title problem, wasn't sure how phrase it. anyway...

i'm using microsoft advertising sdk (pubcenter) windows phone (no mediation involved). i'm starting question if i've done wrong, yet i'm pretty sure haven't. it's either:

  1. behaving should.
  2. the sdk broken.
  3. i'm doing wrong.

so determine 1 if is, i'm gonna give numbers dashboard , can confirm if have similar numbers or not. see numbers below:

this app on windows phone store:

downloads: 28,000 users requests: 6,234 requests impressions: 5,697 impressions fill rate: 91% estimated revenue: ~$4

in opinion, request-count should @ least same amount of downloads. it's waaaay below. , ms calling "91% fill rate" joke.

the app on windows store (pc & tablet):

downloads: 20,000 users requests: 228,792 requests impressions: 176,108 impressions fill rate: 76% estimated revenue: ~$150

there's extreme difference in requests between 2 platforms. can please enlighten me if normal or if broken.

thanks!


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