google analytics - Need to find out a drop offs from purchasing per type of user -


my client need find out drop offs in purchasing process per type of user , per type of industry.

fyi- these both user type , industry type need select user while registring website. , user can see products once loggedin.

so, needs done achieving track in google dashboard

thanks

on login set user type , industry session scoped custom dimensions. go analytics account, property settings, custom definitions, create custom dimension, set scope session (that way need set once per session, hit based dimension you'd need send every pageview).

on login confirmation page add custom dimension:

ga('send', 'pageview', { 'dimension1': 'usertype', 'dimension2': 'industry', });

custom dimensions specified key/value pairs; key string "dimensions" plus numeric index of dimension, values you'd have extract backend each user when logs in. takes @ least 24 hours until values custom dimensions show (well, @ least me).

based on custom dimensions can create segments in analytics interface , analysis like. should create goal funnel sales, , apply segment funnel view (or goal flow view) see users drop of.


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